Did you miss the tweet-interview “Applause&Tweet” with the professor of Sociology of Digital Media Davide Bennato, today on our twitter account @itcinemalondon, about cinema & social media?
You can find it here:
ITALIANCINEMALONDON: Let’s start the tweet interview Applause&Tweet with the professor of Sociology of Davide Bennato .Hi Davide!
Davide Bennato: Hello and thanks for this interview :)
ITALIANCINEMALONDON: In this interview we want to talk with you about , , and . We’re in , you’re in
Davide Bennato: Exactly: a cloudy right now
ITALIANCINEMALONDON: Let’s start with the most shared photo ever on :the at the night.What are your thoughts on this?
Davide Bennato: I think it was a different way to communicate the but also a great moment in digital marketing and technology…
ITALIANCINEMALONDON: Is changing the relationship between and ?”
Davide Bennato: Absolutely. The main problem with traditional mass media is the great difficulties to engage with the audience, nowadays social media are an important channel to listen the audiences and their reaction to cultural products. I think there is kind of alliance between mass and social media. Different channels, differents content strategies.
ITALIANCINEMALONDON Can you please give us an example of this alliance?
Davide Bennato: Sure. creates a product that audiences cannot modify, but the imagery involved in the movie are discussed by the people. Different channels, different strategies but same goal: the engagement of the audience.
ITALIANCINEMALONDON: All right. Is a an instant ?
Davide Bennato: I don’t think so. From my point of view, a tweet is a reaction, but it can be good or bad. Infact we analyze it using the concept of . and it can be good, bad or neutral. I think a tweet is more like a fragment of conversation.
ITALIANCINEMALONDON: promotes streaming & encourages content sharing. Do you think this is the future of ?
Davide Bennato: Of course. Cultural industries need a new way to create a relationship with an audience that is getting more fragmented. For this reason cultural products need to sincronize different technologies like web, tv, mobile and - obviously - movie theater. Different audiences, different points of access.
ITALIANCINEMALONDON will the digital screenings have an impact on traditional screenings in ? Will this be positive or negative?
Davide Bennato: Digital screen will be more important for the future of the . From one side because they can be a way to boost creativity for screenwriter and directors. From another side because they can transform the distribution process making it shorter.
ITALIANCINEMALONDON: Audiences can stream our wherever they are: do you think this creates a challenge for the industry?
Davide Bennato: Yes. is a language not only a medium. For this reason new way of fruition imply a new generation of audiences.
ITALIANCINEMALONDON: Why is it important for a to be promoted through ? Let’s give some tips to young
Davide Bennato: For three reasons. The first one: Social media are a great tool to create buzz before the are in theatre; The second one: social media are also a strategy to engage the audiences and creating a ; The third one: social media are tools for being indexed by making simple to find information about .
ITALIANCINEMALONDON: that’s great! Can you suggest the best platform to promote ?
Davide Bennato: Platforms are not (particularly) important. Promotion strategy it is. are great tools, but a working strategy is better. Integration, redundancy, autorship are the keyword to design a social media strategy for promotion but also for other cultural products: books, music…
ITALIANCINEMALONDON: Time is over. Just some minute to remember your book “ of " and to remember your contribute on & Italian at the programme on by . Thank you so much for this tweet-interview! See you online! :)
Davide Bennato: Thank you for the conversation and a big Ciao from a no more cloudy :) Thank to for supporting italian and the lady behind their social media for this interview :)
Francesca Marchese: Thanks @Tecnoetica for the interview,to @fliccremin for the support & to @hubwestminster for hosting the event! @ITCINEMALONDON #film