
To be completely fair, it should be noted that the two companies have slightly different target audiences, strengths, technologies and approaches. Scout Labs is a self-serve, web-based tool priced for small to mid-sized business and brands. Radian6 was originally positioned as an agency model where a single ad agency that worked with many brands could economically offer social media monitoring to its clients. It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses. (via Social Media Monitoring Comparison: Scout Labs vs. Radian6 | Social Media Explorer
)








