Tweet, reTweet, Follower? No: Età, genere, personalità definisce l’influencer
Aral says that caring about high follower count could be a “waste of money” if so-called “influencers” are not actually changing behavior. According to the paper, it turns out that follower counts and retweets may be much less important than demographics, such as age, personality type, and gender in determining who is influential and who’s susceptible to social media manipulation.
(Fonte: TechCrunch)
