Edible Cinema ovvero andare al cinema mangiando quello che si vede sullo scchermo ⇒

London’s Electric Cinema has created a new experience called ‘Edible Cinema‘, a series of film screenings enhanced with numbered snacks that correspond to certain events on-screen. Audience members are handed small packages before the start of the film, and then at different points during the screening, large placards are held up indicating that it’s time to eat the snack with that number. This creative experiment incorporates more than sight and sound into movie-watching, offering tastes, smells, and textures that heighten the viewers’ multisensory experience.